You know that you can’t listen to any marketing voice online without hearing “the money is in the list”. And that is a fact! But what do you do to build that list?
Regardless of what niche you choose when you begin an online business, the number one goal has to be building a responsive email list if you want to have long term success. Why? Well, the aim of every successful business is to provide solutions to their customers’ problems. And you may have a product that is the BEST at solving a particular problem. But if the only way you can reach your customer is through the search engines, YOU have a problem. Ranking on the first page of Google is not easy and often, it’s not cheap either. SEO is time consuming and the rules change all the time. What worked a year ago may not work today. What works today, may not work when Google has another algorithm change. So you might spend a lot of time and money getting to page one only to get bumped to page 300 when the rules change the next time. Building a list assures that you can always reach your visitors and customers.
You can build your list in many different ways, many of which are completely free! You MUST have an optin on your page for people to sign up for your list. Make sure to have several things that encourage your visitors to sign up. Offer a valuable gift to those who sign up for your emails.
Some other good method include posting solid information of other blogs, participating in discussion groups on topics that align with your niche, sharing information on forums, etc. NOTE: When you do these, please make sure your comments are not junk or spam. Getting your site out there for others to see should to be in a manner that will entice them to visit your site. Posting garbage will have the opposite effect.
You can participate in some of the giveaway programs. These can be free or you can get a little better placement with your gifts if you pay a small fee in the promotion. These can certainly get you some subscribers, but they may not be the best quality for your list. These can get a lot of freebie seekers. But it’s worth a shot. If you get 100 subscribers and 2 or 3 of them end up being customers, it was worth the effort. (Incidentally, there are a couple of current giveaways listed in the sidebar here. And there’s some great free information available for you. It might be worth your time to check them out.)
You can do paid list building by posting banner ads on high traffic sites. The fees vary, but some are pretty inexpensive and can produce some good results.
Solo ads are another good way to get subscribers. You will have to do some research to find out where to get the best pricing and to find the most reputable sources, but the results can be excellent!
This is an important topic and one that I will revisit in future posts.
>>> WARNING: SHAMELESS PROMOTION <<<
Sign up for my list and I’ll be sure to get you some more information on this! I’ll be sending an ebook with many other methods to the folks on my list!
(I told you it was a shameless promotion…Hahaha!)
Until next time…